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Senior Marketing Analytics Manager

Vanta

Vanta

Marketing & Communications, Data Science
United States · Remote
Posted on Thursday, February 22, 2024

At Vanta, our mission is to secure the internet and protect consumer data. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.

In your role as Marketing Analytics Manager at Vanta, you will be at the forefront of enhancing our marketing strategies through in-depth data analysis and insights. This role demands a blend of analytical acumen, technical expertise, and business partnership skills and requires a solid background in B2B marketing analytics.

You'll be instrumental in developing sophisticated multi-touch attribution models, understanding pipeline influences, and measuring the success of various marketing channels and campaigns. This position is a key contributor to Vanta's growth, requiring both strategic insight and hands-on analytical prowess.

What you’ll do as a Marketing Analytics Manager at Vanta:

  • Collaborate with Key Stakeholders: Form strong partnerships with the heads of Growth and Product Marketing Management (PMM) and build relationships with the marketing team to ensure collaborative success and informed marketing direction.

  • Develop Advanced Attribution Models: Construct and refine multi-touch attribution models to effectively track and assess the impact of our leads across multiple touchpoints.

  • Pipeline and Closed/Won Deal Analysis: Implement models to understand and report on the factors influencing our pipeline and closed/won deals, shaping our future marketing strategies.

  • Channel and Campaign Measurement: Create a framework to evaluate the performance of different marketing channels and campaign types, guiding strategic decisions through data-driven insights.

  • Market Research and Competitive Analysis: Conduct comprehensive market research and competitive analysis to understand emerging trends, market needs, and competitor strategies. Utilize these insights to inform and optimize marketing strategies.

  • Customer Segmentation and Targeting: Develop and refine customer segmentation models, enhancing targeted marketing efforts and personalization strategies to improve customer engagement and conversion rates.

  • Performance Monitoring and Reporting: Regularly monitor and report on marketing campaign performance, providing insights and recommendations for optimization. Ensure alignment of marketing activities with business objectives and ROI targets.

  • Lead key business meetings: Lead our pipeline generation meetings, highlighting areas of strength and opportunity within our marketing funnel and recommend opportunities to improve trends

  • Cross-Functional Data Integration: Work closely with sales, product, and finance teams to integrate cross-functional data, providing a holistic view of the customer journey and business performance.

How to be successful in this role:

  • Experience: At least 8 years of experience in marketing analytics, demonstrating proficiency in developing and implementing advanced analytical models and strategies that lead to increased pipeline and revenue growth

  • Technical Skills: Deep familiarity with SQL, data visualization tools (e.g. Tableau), experience with Python/R for data analysis and in Hubspot/Salesforce data schemas; experience in DBT is preferred

  • Analytical Thinking: Strong capability to analyze complex data sets, extract key insights, and translate them into actionable marketing strategies that drive business impact.

  • Collaboration: Proven ability to work effectively with business partners, especially with the heads of Growth and PMM, and to establish meaningful relationships within the marketing team.

  • Communication: Excellent verbal and written communication skills, capable of conveying complex data insights in a comprehensible and engaging manner.

  • Education: Bachelor’s degree in Marketing, Statistics, Business, or related fields. A Master’s degree or higher is advantageous.

What you can expect as a Vantan:

  • Industry-Competitive Salary and Equity

  • 100% covered Medical, Dental, and Vision Benefits with Dependents Coverage

  • 16 Weeks Fully Paid Parental Leave for All New Parents (Moms, Dads, Adoptive, Foster)

  • Health & Wellness Stipend

  • Remote Workspace Stipend

  • 401(k) Matching Plan

  • Flexible Work Hours and Location

  • Open & Encouraged PTO Policy

  • 9 Company Paid Holidays

  • Free Memberships to Online Wellness Platforms (One Medical, Headspace, and more!)

  • Virtual Team Building Activities, Lunch and Learns, and other Company-Wide Events

  • Offices in SF and NYC with Hubs of Vantans forming across the US, including but not limited to, Seattle, Austin, Indianapolis, LA, Boston, and more!

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below. The salary or OTE range for this position is $177,000 - $208,000. This role may also be eligible for commissions/bonus, equity, medical benefits, 401(k) plan, and other company perk programs.

At Vanta, we are committed to hiring diverse talent of different backgrounds and as such, it is important to us to provide an inclusive work environment for all. We do not discriminate on the basis of race, gender identity, age, religion, sexual orientation, veteran or disability status, or any other protected class. As an equal opportunity employer, we encourage and welcome people of all backgrounds to apply.

About Vanta

We started in 2018, in the wake of several high-profile data breaches. Online security was only becoming more important, but we knew firsthand how hard it could be for fast-growing companies to invest the time and manpower it takes to build a solid security foundation. Vanta was inspired by a vision to restore trust in internet businesses by enabling companies to improve and prove their security.From our early days automating security monitoring for compliance standards like SOC 2, HIPAA and ISO 27001 to creating the world's leading Trust Management Platform, our vision remains unchanged.

Now more than ever, making security continuous—not just a point-in-time check— is essential. Thousands of companies rely on Vanta to build, maintain and demonstrate their trust— all in a way that's real-time and transparent.

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