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Field Marketing Manager

Sparrow

Sparrow

Marketing & Communications
Remote
Posted on Thursday, May 30, 2024

About us

Sparrow is the first high-tech, high-touch employee leave management solution. Our mission is to make it simple for companies to provide their employees with all kinds of leave (i.e. family, medical, etc.).

Currently, the leave management process is painful and inefficient for everyone. Company leaders struggle to keep up with regulations and processes that change frequently, and the employees going on leave are overwhelmed by bureaucracy at an exceptionally important juncture in their career. Sparrow transforms this ordinarily tedious, error-prone, complex to remain compliant, and time-consuming process into a 30-minute end-to-end experience saving teams time (20 - 40 hours per leave) and money (up to $30K per leave).

Sparrow is headquartered in San Francisco with remote employees across the country. Sparrow is a diverse, highly talented, and supportive team. Together, we are hardworking, collaborative, smart, and humble—after all, we’re solving real problems.

About the role

  • Own development, planning, organization, and execution of virtual and in-person events, such as webinars, workshops, and conferences to drive net new revenue pipeline and increase conversion
  • Conduct research to identify relevant events and source participation and sponsorship opportunities for target prospect personas; develop and maintain a deep understanding of Sparrow’s target audience, value proposition, and competitive landscape
  • Develop concepts, themes, and content to create brand awareness and engage prospects
  • Manage event logistics such as budget, vendor management, swag, travel, and venues and on-site coordination
  • Work with a designer and internal stakeholders across Sales, Marketing, and leadership to develop and drive execution for promotional plan and materials
  • Collaborate closely with Sales and Marketing stakeholders to implement an effective feedback loop to optimize lead generation, follow-up strategies, and lead management to improve pipeline acceleration and maximize sales
  • Measure campaign success by tracking and reporting on KPIs and ROI and utilize data-driven insights to identify opportunities to improve future events

About you

  • 3+ years of experience developing, owning, and executing successful marketing events virtually and in-person in either HR Tech or SaaS companies
  • Track record of hitting aggressive pipeline targets and generating revenue in a high-growth, ever-changing environment
  • Ability to project manage multiple events, ranging in scale across virtual and in-person
  • Analytical thinker. You love working with data, are skilled at tracking campaigns with ROI in mind that is measurable, and seek relentless optimization
  • Self-starter; you can work autonomously, and you spot opportunities to make things better and take ownership over them
  • Builder mindset who can work individually but is able to thoughtfully and effectively partner cross-functionally and collaboratively
  • Have familiarity with CRM systems (e.g., Salesforce or similar), marketing automation tools (e.g., HubSpot or similar), and tracking tools to assess campaign

Why Sparrow?

Our work at Sparrow is impactful. We help People teams with one of the hardest parts of their job, and we support employees at a time when they need it most. We’re driven by our mission, much like a nonprofit, but with the resources and scale of a fast-growing venture-backed company.

Sparrow is proud to be an equal opportunity employer. While we are united by our excitement for the mission and product, the diversity of our experiences is one of our strengths. The Sparrow team is made up of people with all types of backgrounds, and we have teammates in 30 states and counting. To learn more about the Sparrow team and its benefits, check out our careers page.