Companies you'll love

South Park Commons Fund
South Park Commons Fund

Sr. Marketing Operations Manager



Marketing & Communications, Operations
Posted on Thursday, June 13, 2024

The role

As Pilot's Senior Marketing Operations Manager, you will play a pivotal role in accelerating our revenue growth. Your primary focus will be on analyzing and optimizing our demand generation efforts, creating nurture programs, and building the marketing systems that will enable the entire go to market engine.
This position requires a strategic thinker who can manage our marketing technology and provide critical guidance to sales and marketing on programs, performance, and anything related to revenue. You will work within the marketing department but expect to collaborate closely with sales, finance, and leadership teams on a daily basis.

Key Responsibilities

  • Analyze and monitor lead and pipeline volume and quality to ensure consistent pipeline growth.
  • Manage and maintain a healthy Marketo instance, including lead scoring, lifecycle automation, audience segmentation, nurture programs, and system integrations.
  • Create and manage chatbots, marketing campaigns, forms, and other lead capture mechanisms.
  • Build and sustain lead nurturing efforts that deliver high-quality Marketing Qualified Leads (MQLs) ready for sales engagement.
  • Partner with Revenue Operations to support high-priority revenue initiatives in coordination with the CFO, CEO, Head of Sales, Head of Demand Generation, and sales team.
  • Uncover and leverage insights to drive marketing strategy, such as identifying key buying indicators and assessing the return on marketing investments.
  • Provide operational support to the entire marketing team.
  • Implement and manage advanced marketing analytics, including multi-touch attribution, campaign measurement, and mixed media modeling, to deliver deep insights into revenue sources and marketing effectiveness.

About You

  • Demonstrate exceptional instincts for working cross-functionally to solve complex problems.
  • Have 5+ years hands-on experience with Marketo, at an SMB/high-velocity sales company.
  • You have built at least one Marketo revenue cycle model or a similar lifecycle management program in SFDC.
  • You have built at least one lead scoring model that scored on both behavioral and demographic information, leveraging first-party data and third-party enrichment sources.
  • You have deep working knowledge of email deliverability and best practices. Your email programs deliver at 99%+ deliverability at volumes of more than 1M per year.
  • You’re comfortable implementing webhooks, custom integrations, velocity scripting, instance health improvement, and advanced reporting.
  • Strong proficiency in marketing analytics, with a deep understanding of multi-touch attribution, campaign measurement, and mixed media modeling.
  • You have built complex and segmented nurture programs that are responsible for advancing leads through the funnel ultimately resulting in booked meetings and pipeline.
  • You’ve administered marketing tools like Marketo, Bizible, Drift, Looker, and Salesforce.
  • Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities simultaneously

Join us at Pilot and help build a marketing machine that drives sustainable and scalable revenue growth. Your expertise and dedication will be key in shaping our entire GTM function and contributing to Pilot’s overall success.

About Pilot

Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.

Pilot has over 1,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.

Why Pilot?

  • We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
  • The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
  • Flexible vacation/time-off policy
  • All federal holidays are observed
  • Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv and Rightway
  • Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
  • 401(k) plan

The base pay range target for the role seniority described in this job description is $106,000 - $215,000 in most remote locations, and between $133,000 - $215,000 in San Francisco, CA and New York City, NY. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions.

Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, recruitment agency policy, recruitment scam notice, and important E-Verify information.