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Performance Marketing Manager

Comun Banking

Comun Banking

Marketing & Communications
Posted on Friday, March 29, 2024

Performance Marketing Manager

About the role
As our Performance Marketing Manager, you will strategize, execute, and optimize performance marketing campaigns across a variety of platforms including Google Ads, Meta, TikTok, and more. With a keen eye for detail and a knack for analytics, you'll manage a substantial marketing budget, analyze campaign results, and iterate on successful strategies to maximize ROI. Collaborating closely with cross-functional teams, you'll ensure a cohesive brand image and seamless user experience across all touchpoints.
What you'll do
Strategize, execute, monitor and manage performance marketing campaigns across multiple platforms including Google Ads, Meta, TikTok, Apple Search, affiliate networks, etc.
Manage a 7-figure performance marketing budget and deliver consistent reporting covering budget pacing and campaign performance to internal stakeholders and contribute to budget recommendations in quarterly planning.
Execute creative process, including producing static and video ads and landing pages, in collaboration with UGC creators and our UX designer.
Identify, negotiate, and manage partnerships with brands and influencers that align with Comun’s values and enhances brand visibility
Identify and target key customer segments and implement effective performance marketing strategies to increase awareness, create sales pipelines, and grow
Develop and execute on an aggressive testing strategy across all paid marketing platforms to test, learn, and iterate on successful campaigns
Regularly analyze campaign results and make ongoing recommendations for decisions across spend, targeting, bidding, creative, and landing pages.
Collaborate with cross-functional teams in Design, Growth, Product, and CX to ensure cohesive brand image and experience across all touch points
You are
Experienced cross-channel performance marketer: we're looking for 4+ years of hands-on experience in driving performance marketing and scaling large budgets on Meta, TikTok, and Google in particular. You have experience working in B2C, product-led organizations previously.
Attribution wizard: You know all about tracking, measurement, and attribution in performance marketing and can step in to clean things up.
Analytical: you know that growth is all about numbers, and you know your way around spreadsheets and analytics tools to analyze and improve performance.
Experimentation mindset: you’re constantly ideating and executing optimizations and tests to unlock better performance
Creative: not only when it comes to ad copy/visuals, but also in exploring non-traditional avenues for early-stage growth
Humble: you can roll up your sleeves and pitch in for any task, big or small, that will push the company forward.
Builder-persona: We are ready to start scaling the performance marketing engine at Comun. You are someone who genuinely enjoys building the foundations for new programs and processes and has a strong bias for action.
Based in New York (or willing to relocate): you're able to work with us in person at our awesome office in Noho, Manhattan.
Requirements
4+ years of experience managing a performance marketing program, from platform level bidding to long-term strategy, across all major platforms
Experience with platforms including Meta, Google, and TikTok
Experience working in a startup environment
An interest in serving an underserved community :)
About Comun
At Comun we're building financial services to help Hispanic immigrants turn their hard work into upwards mobility.
Since launching our own bank infra last November, we've 10x'd revenue, crossed $270M in annual payments volume, and are seeing CAC paybacks of 6 months. We currently offer banking and remittances solutions, and will launch a credit offering this year
We believe immigrants are the ultimate entrepreneurs, carrying a relentless work ethic in search of a better future for their families. Comun exists to serve them throughout their journey
Team
We are a team of 12 based out of New York, coming from industry-leading companies like Brex, Nubank, Cruise, and Verkada. Over half of us are immigrants, and have experienced the problems we’re solving first hand. We value customer focus, high ambition, principled decision-making, and deep trust.
This is an in-person role for our office in Flatiron.
Benefits
Competitive salary and generous equity
Medical, dental, and vision insurance
401(k)
Gym Pass subscription
Daily office lunch
Paid parental leave
Unlimited PTO
Remote-friendly when traveling
Bi-annual company-wide destination offsites
Comun is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.