Marketing Manager (Content + Partnerships)
Atlys
This job is no longer accepting applications
See open jobs at Atlys.See open jobs similar to "Marketing Manager (Content + Partnerships)" South Park Commons Fund.Marketing & Communications, Sales & Business Development
Posted on Monday, September 25, 2023
📈
Marketing Manager (Content + Partnerships)
Location
Mumbai
Experience
4+ years
Status
Open
Team
Marketing
Job Description
We are looking for a hands-on Marketing Manager (content + partnership) for our B2B team at Atlys. You will leverage content and partnership to help acquire travel agents and retain and grow their business on Atlys. You will be solely responsible for all channels of communication with travel agents.
Roles and Responsibilities:
Develop a content marketing program that drives awareness, sales, engagement, and retention.
Lead the development and execution of all content initiatives, both internal and external, across multiple platforms and formats aligned to industry trends, brand positioning and messaging.
Create and manage content that converts across all stages of the customer journey, and inbound and outbound marketing. Own the impact of content on traffic, engagement, demo requests and customer wins.
Conduct research on buyer persona, competition, keywords, build a list of content topics and calendar.
Write compelling long form & persuasive short-form content - covering emails, landing pages, website, blogs, success stories, presentations, infographics, white papers, press releases articles, eBooks and Whatsapp.
Use content to materially influence and enhance a company's brand, help in differentiation, and demand generation
Host webinars and manage other events like trade fairs
Ensure all content is on-brand, consistent in terms of style, quality, tone and optimized for search and user experience across all content channels (online, social media, email, video, print, etc).
Build relationships with tourism boards and travel associations
Recruit, motivate and develop a superior team of graphic designers and copy writers
Experience and Skills you MUST have:
4+ years of content marketing experience in a B2B SaaS company where content was used to acquire and retain customers
Prior experience building SEO, hosting webinars, creating content for notifications and emailers.
Outstanding communication skills - written, verbal, and visual and highly effective presentation skills; comfortable with customers, press and analysts.
You can work autonomously, focusing on critical outcomes amidst competing priorities and tight deadlines.
You can turn a rich and fast-evolving combination of product features and customer stories into compelling, differentiated, and powerful product messages.
You are exceptional in prioritising and balancing multiple projects to meet deadlines.
Interview Process
Initial phone screen (30 minutes): Designed to help you learn more about us, our values, and the role, as well as a chance for us to delve deeper into your experiences.
Take home assignment: To assess your technical abilities.
Feedback round on assignment
✌️ Sounds like a fit - How to Apply?
📩
Email us at [email protected] / [email protected]
Include the role's title in your subject line
Add your resume
Send along links that best showcase the relevant things you've built and done.
This job is no longer accepting applications
See open jobs at Atlys.See open jobs similar to "Marketing Manager (Content + Partnerships)" South Park Commons Fund.