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South Park Commons Fund
South Park Commons Fund

DACH Field Marketing Manager



Marketing & Communications
Germany · Remote
Posted on Thursday, June 27, 2024

Airtable’s mission is to bring the power of computing and software development to everyone. We are developing a powerful and extensible toolkit that our customers can leverage to solve a variety of different problems and workflows. We’ve seen our most sophisticated customers use the product to run global processes across thousands of employees, coordinate precision manufacturing pipelines and consolidate previously siloed mission-critical data into a single source of truth. The complexity of these use cases requires us to be extremely thoughtful about how we design and implement new functionality in the product and make sure it’s both easy to use and comprehend for our customers and maintainable for us.

As the DACH Field Marketing Manager (FMM) you will be a critical player in Airtable’s EMEA expansion strategy, act as “regional CMO,” owning the experience for targeted accounts in the the DACH region, and telling the Airtable story in a way that is most relevant to regional needs. In this role, you will report into EMEA Regional Marketing and be part of the global Field Marketing team.

What you'll do:

  • Create a field events strategy to engage Airtable users and prospects from target personas and across the buying center: Builders, Champions and Executive.
  • Own and execute regions 3rd party events strategy, working closely with Corporate Events Manager on global best practices.
  • Be the single point of contact in marketing for regional sales teams, acting as the marketing leader for the DACH sales leader. Communicate regional needs back to EMEA and corporate marketing. Ensure sales (SDR/BDR/AEs) are briefed and enabled on Campaigns.
  • Lead the development and execution of account-based marketing programs aimed at driving engagement and influencing pipeline at target accounts: Work cross-functionally to identify the right objectives and corresponding strategy for each targeted account segment, and then assemble the right set of activities needed to achieve success.
  • Work closely with EMEA regional marketing to define the regional campaign strategy, providing inputs on the mix of messages and specific content needed for DACH activation (1 pagers, eBooks, etc).
  • Work with HQ leads to help build out and scale local Airtable community programs to help engage with and strengthen our in-region user base.
  • Report on DACH success metrics, aligning to overall marketing strategy. Define unique metrics for your region with buy-in from local leadership.
  • “Fill in the gaps” between EMEA marketing programs and DACH needs.

Who you are

  • Based in or around Munich with future expectation of frequent in-office work.
  • Fluent in German and English.
  • 5+ years of field marketing, executive programs, ABM and/or demand generation experience primarily in B2B tech.
  • Proven ability to build cross-functional relationships and manage stakeholders.
  • Clear understanding of the B2B marketing funnel and tactics to build engaging customer journeys with strong outcomes.
  • Demonstrated success owning the strategy, framework, development and execution plans for major field marketing / demand generation / executive programs campaigns.
  • Great written and verbal communication skills.
  • Ability to manage a quarterly program and travel budgets; tracking spend & impact.
  • Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
  • Ability to balance creative thinking and analytical acumen.
  • Knowledgeable in martech tools such as Marketing Automation, CRM systems, ABM platforms, etc.
  • A flexible, curious attitude with an ability to quickly grasp pivot strategies and make adjustments as programs are in flight.
  • Comfortable with ambiguity, thrives in a fast paced environment.
  • A self-starter who can think creatively about how to increase Airtable’s brand awareness across the DACH region.

VEVRAA-Federal Contractor

If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.

Please see our Privacy Notice for details regarding Airtable’s collection and use of personal information relating to the application and recruitment process by clicking here.

Please see our Privacy Notice for details regarding Airtable’s collection and use of personal information relating to the application and recruitment process by clicking here.