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Lifecycle Marketing Specialist (Contract)

Airtable

Airtable

Marketing & Communications
San Francisco, CA, USA · Los Angeles, CA, USA · New York, NY, USA
Posted on Thursday, January 18, 2024

At Airtable we are passionate about how our product democratizes software creation and empowers anyone to “create anything.” Just like Lego blocks, what our customers can build with Airtable is virtually limitless.

There is a lot of building to do. We’re looking for folks who know what good looks like, but who are flexible, resourceful, collaborative and excited to join us on our adventure to figure out both the right long term vision and the right next steps for tomorrow.

This role will be employed and on boarded by our staffing partner, and would be limited to a 6 month assignment.

What you'll do

  • Support our end-to-end email marketing for Marketing Campaigns and our Solutions Marketing.
  • Create segmentation and build campaign processes for our Solutions, personas, and use cases.
  • Collaborate with cross-functional stakeholders to create compelling email campaigns.
  • Set up webinar programs using the ON24 platform, manage the program build and email promotions.
  • Conduct A/B tests and analyze results to develop insights to improve email programs.
  • Understand the journey of leads as they become MQLs, opportunities, and customers.
  • Develop the reports we'll use to measure program effectiveness.
  • Collaborate with Marketing Operations to ensure GDPR & CCPA compliance.

Who you are

  • 3+ years of experience in B2B Enterprise demand generation, lifecycle, or webinar program management.
  • Hands-on experience with marketing automation platforms (Marketo preferred) and Salesforce.
  • Experience in a fast-paced, high-growth environment.
  • Strong strategic, analytical, project management, and communication skills.
  • Experience using data visualization tools.
  • Deep understanding of marketing funnels, lead operations, and routing
  • Organized and self-motivated with a sense of urgency and attention to detail.

Compensation awarded to successful candidates will vary based on their work location, relevant skills and experience. The hourly rate for this role is 55-75/hour.

Airtable is an equal opportunity employer. We embrace diversity and strive to create a workplace where everyone has an equal opportunity to thrive. We welcome people of different backgrounds, experiences, abilities, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any characteristic protected by applicable federal and state laws, regulations and ordinances. Learn more about your EEO rights as an applicant.

VEVRAA-Federal Contractor

If you have a medical condition, disability, or religious belief/practice which inhibits your ability to participate in any part of the application or interview process, please complete our Accommodations Request Form and let us know how we may assist you. Airtable is committed to participating in the interactive process and providing reasonable accommodations to qualified applicants.

Please see our Privacy Notice for details regarding Airtable’s collection and use of personal information relating to the application and recruitment process by clicking here.